Privacy Policy
How personal information is collected, used, stored and protected in connection with Teeth Whitening enquiries and appointments.
Our Commitment to Your Privacy
This policy explains what personal information is collected when you make an enquiry about Teeth Whitening or attend an appointment, why it is collected, how it is stored, how long it is kept, and what rights you have in relation to it.
It is written to be read rather than to be scrolled past. Where a detail has not yet been finalised it appears as a clearly marked placeholder rather than being invented, and those fields will be completed before the site goes live.
Details Still to Be Confirmed
The identity of the data controller, the contact route for privacy requests, and the specific retention periods applied are shown below as placeholders. This policy is a working framework and should be reviewed by a suitably qualified adviser before publication.
Data controller name and registered details — to be confirmed Contact route for privacy requests — to be confirmed ICO registration number, if applicable — to be confirmedInformation We Collect
Information You Provide
When you make an enquiry or arrange an appointment, you may provide your name, contact details, address, and information about what you are hoping to achieve. If you proceed to a consultation you may also provide information about your dental history, existing restorations, sensitivity and any relevant medication.
Information relating to health is treated as a special category of personal data and is handled with the additional care that classification requires. It is collected only where it is necessary to assess whether treatment is appropriate and to deliver it safely.
Information Collected Automatically
Standard technical information may be recorded when you visit this website, such as the pages viewed and the general type of device and browser used. This is used to understand how the site is used and to keep it working correctly.
Why It Is Collected
Personal information is collected to respond to your enquiry, to assess suitability for treatment, to arrange and deliver appointments safely, to provide aftercare guidance, and to keep records required for insurance and accountability purposes.
It is not collected for the purpose of building marketing profiles, and making an enquiry does not add you to any mailing list. Where consent is required for any use of your information, it is asked for specifically rather than assumed.
Lawful Basis
Processing is generally carried out on the basis of taking steps at your request prior to entering a contract, performance of that contract, compliance with legal obligations, and legitimate interests in operating the service. Health information is processed on the basis of explicit consent.
How Your Information Is Used and Shared
Your Information Is Not Sold
Personal information is never sold, rented or traded. It is not passed to third parties for their own marketing purposes under any circumstances, and no arrangement exists under which your details could be shared in exchange for payment or reciprocal referrals.
Limited Sharing With Service Providers
Information may be shared with organisations that provide services necessary to operate, such as website hosting, email provision or payment processing. Any such provider is permitted to use your information only for the purpose of delivering that service and is required to protect it appropriately.
Legal and Insurance Disclosure
Information may be disclosed where there is a legal obligation to do so, or where it is necessary to establish, exercise or defend a legal claim, including notification to insurers. Disclosure of this kind is limited to what is genuinely necessary in the circumstances.
Retention
Information is retained only for as long as there is a legitimate reason to hold it, after which it is securely deleted. Enquiry records that do not lead to an appointment are held for a short period only. Treatment records are held for longer, reflecting insurance and accountability requirements.
Specific retention periods — to be confirmedRights You Have Over Your Information
Under United Kingdom data protection law you have a number of rights in relation to personal information held about you. Requests of this kind are acted on rather than discouraged.
Right of Access
You may ask for a copy of the personal information held about you and an explanation of how it is being used.
Right to Rectification
If anything held about you is inaccurate or incomplete, you may ask for it to be corrected or completed.
Right to Erasure
You may ask for your information to be deleted where there is no longer a legitimate reason to retain it.
Right to Restrict Processing
You may ask that use of your information be limited while a query about its accuracy or use is resolved.
Right to Object
You may object to processing carried out on the basis of legitimate interests, and to any direct marketing.
Right to Complain
You may complain to the Information Commissioner's Office if you believe your information has been mishandled.
To exercise any of these rights, use the contact route set out on the contact page. Where consent has been given for a particular use of your information, it may be withdrawn at any time without affecting anything done before withdrawal.
Security, Cookies and Updates
Keeping Information Secure
Appropriate technical and organisational measures are taken to protect personal information against loss, misuse and unauthorised access. Access is limited to those who need it in order to deliver the service. No method of storage or transmission is completely secure, and no absolute guarantee can honestly be offered, but the measures applied are proportionate to the sensitivity of the information held.
Cookies
This website uses only what is necessary for it to function correctly. Where any analytics or non-essential cookies are introduced in future, this policy will be updated and consent will be sought before they are set.
Cookie details, if any are introduced — to be confirmedChanges to This Policy
This policy may be updated from time to time to reflect changes in how the service operates or in applicable law. The version in force is the one published on this page, and material changes will be made evident rather than introduced quietly.
Questions
If anything in this policy is unclear, or if you would like to know more about how your information is handled, the contact page explains how to ask. Questions about privacy are answered in the same way as any other enquiry.
This policy is provided as a working framework and does not constitute legal advice. It should be reviewed by a suitably qualified adviser, and all placeholder fields completed, before the site is published.